Strategic Brand Evolution – Led the rebranding process, balancing a fresh identity with the legacy of the original logo to maintain brand recognition.

Creative Direction & Concept Development – Explored diverse creative directions before refining a bold, ‘de-gen’ inspired gateway theme that resonated with the team.

Impact & Team Alignment – Delivered a revitalized brand identity that captured the company’s vision, ensuring strong internal buy-in and a cohesive new direction.