Personal Portfolio

Personal projects are a hugely important part of my creative process - they provide me with a counter weight to client work which involves deadlines, brand parameters and working collaboratively - all things I love - but having an outlet for all of the ideas that build up and need to be given life is invaluable and healthy. Some work starts as bi-product - those ideas that sit in the offcuts box, some are long running ideas that I love to explore and some are just random concepts that need somewhere to live so they don’t get in the way. These personal projects allow me to experiment with new techniques and tools and gives me the freedom to explore without constraint. Recently I have taken a deep dive into the NFT and AI space and I am very passionate about the potential of these emerging tools and the way digital art is heading in general - the freedom to express oneself has never been so boundless.